When Jean-Philippe Michel, an Ottawa-based career coach, works with secondary school students, he doesn't use the word profession. Neither does he focus on helping his young clients figure out what they want to be when they grow up--at least not directly.
For him, there's really no such thing as deciding on a profession to grow up into.
Rather than encouraging each person to choose a profession, say, architect or engineer, he works backwards from the skills that each student wants to acquire. So instead of saying, "I want to be a doctor", he'll aim to get students to talk about a goal, in this case "using empathy in a medical setting".