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08 Oct 2017

AI-powered facial recognition will soon track us while we shop

Dylan Gerard, VentureBeat

AI-powered facial recognition will soon track us while we shop

You're at an electronics store. You check out a few TVs and head home after being scanned by store cameras. This data is then cross-referenced with other databases that already contain your facial data. Your face is now the epicenter of a retargeting campaign. For instance, your camera-equipped smart TV, which already recognizes your face, could now serve you commercials for the new TV you were considering, among other products you were captured perusing using the same service at other stores.

Posted in Telecommunications

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